Month: May 2006

Report by Dr. Sven Ljungholm When promoting the visit of a brass band to a non-Salvation Army site, in this case, the Bethany Covenant Church, in Berlin, Connecticut, one has to look for a different marketing strategy than those traditionally used. The church is located in a small suburban community of Hartford, with a congregation…

Monday, 10 April 2006, saw the Stockholm South Citadel Band of the Salvation Army visit the Washington, DC area. The one-day stopover in the Nation’s Capital was part of a 10-day tour in which the band traveled from Connecticut to Florida. Now under the leadership of Bandmaster Lars-Otto Ljungholm, the Swedish ensemble has a long…